
FitBit
Fit For You.
FitBit Versa 4
A creative magazine cover page set to highlight FitBit’s newest product, FitBit Versa 4
Unique Selling Proposition
FitBit’s newest product, Versa 4’s additional/new features
Goal
Increase product awareness
Highlight newest features and benefits
Client
FitBit
Target Audience
Individuals ages 20-35
Health/wellness (physical & mental) focused
New & existing Fitbit users
Tagline : Fit For You
Emphasizes products ability to be personalized and customized by user