Coca-Cola
Culture through storytelling
Coca‑Cola celebrates cultural diversity through initiatives like "The World is My Yard," "Celebrate Love," and "Sprite x Wakanda Forever," using storytelling to highlight unique community experiences. Its message, "Coca‑Cola is for everyone," promotes unity and inclusion. Coca-Cola aspires to be for everyone.
Real Talk. Real Feelings. Real Coca‑Cola.
Coca‑Cola has long celebrated connection and community. To continue this effort, during Mental Health Awareness Month (May), Coca‑Cola could launch a campaign focused on uplifting messages, personal stories, community support, and providing mental health hotlines. Highlighting the importance of mental well-being through inclusive storytelling. Using its iconic branding and wide reach, the campaign could share messages like “You Matter” or “Refresh What Matters” to encourage open conversations and remind people that taking care of mental health is just as vital as physical health..