Disclaimer:

The following content is a personal passion project created solely to showcase potential marketing materials for a fictional Coca-Cola campaign. This concept is entirely hypothetical and not affiliated with, endorsed by, or connected to The Coca-Cola Company in any way. All ideas, visuals, and copy are original and intended for creative demonstration purposes only…

Please enjoy :)

Coca-Cola

Culture through storytelling

Coca‑Cola celebrates cultural diversity through initiatives like "The World is My Yard," "Celebrate Love," and "Sprite x Wakanda Forever," using storytelling to highlight unique community experiences. Its message, "Coca‑Cola is for everyone," promotes unity and inclusion. Coca-Cola aspires to be for everyone.

Real Talk. Real Feelings. Real Coca‑Cola.

Coca‑Cola has long celebrated connection and community. To continue this effort, Coca‑Cola could launch a campaign focused on uplifting messages, personal stories, community support, and providing mental health hotlines during during Mental Health Awareness Month (May). This campaign would highlight the importance of mental well-being through inclusive storytelling. Using its iconic branding and wide reach, the campaign could share messages like “You Matter” or “Refresh What Matters” to encourage open conversations and remind people that taking care of mental health is just as vital as one’s wellbeing.

Coca-Cola would team up with OutletMentalHealth.com, Outlet, a website dedicated to help those find mental health help resources.

marketing collateral

  • Refresh Your Mind

    A 30-second storyboard for an emotional and inspiring Coca-Cola ad that connects enjoying a Coke with promoting mental health awareness. This concept uses visual storytelling, simple dialogue/text, and emotional pacing to leave a lasting impact.

    Check out storyboard here

  • Billboards. Kiosks. Digital. oh my!

    Something exciting is bubbling

  • A series of six weekly posts, every Monday, including the first and the last day of May. Content containing positive, reassuring content about mental health awareness and Coca-Cola’s efforts through storytelling posts through imagery. Also providing a call-to-action for those seeking further information or help with OutletMentalHealth.com

    To check out these posts go here.