PrettyLitter.
Family, Friend, Royalty.
A magazine cover
Concept:
Cover would be featured in “Cat Fancy” a cat-focused magazine.
The campaign concept is treating and caring for your fuzzy friend more than a pet, maybe more than a friend… better, royalty.
Client:
PrettyLitter
Target Audience:
Cat owners - specifically owners from ages 20-35
Unique Selling Point:
A product that takes care of your beloved pet more than other brands. Offering “top notch” quality. Purrfect enough for royalty.
Goal:
Increase consumer engagement by positioning the brand as the most health-conscious and reliable cat litter option, while building a community among cat owners through entertaining content.